Description: Who Says Elephants Cant Dance? by Louis Gerstner CEO Louis V. Gerstner Jr.s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age--the great American business story of our time. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This is CEO Louis V. Gerstner Jrs memoir about the turnaround of IBM and his transformation of the company into the industry leader of the computer age. When Gerstner became CEO of IBM in 1993, shares were in freefall and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company; the inconsistent global policies; the stodgy white-shirt hierarchy and inter-departmental competitiveness; and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy.Punitive towards office politics, he revolutionized the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins a narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing a challenge of a lifetime. Notes The authors account of how he turned around the fortunes of the IBM corporation and turned it into an industry leader. National newspaper serialisation. Widespread reviews in the business pages guaranteed. Author Biography Louis V. Gerstner Jr., formerly head of RJR Nabisco and American Express, is the CEOof IBM. Promotional How I Turned Around IBM. A Biography Memoir of Leadership and Business Success Details ISBN0007170874 Author Louis Gerstner Pages 400 Year 2003 ISBN-10 0007170874 ISBN-13 9780007170876 Format Paperback Publication Date 2003-08-04 Media Book Language English UK Release Date 2003-08-04 Place of Publication London Country of Publication United Kingdom AU Release Date 2003-08-04 NZ Release Date 2003-08-04 Subtitle How I Turned Around IBM Publisher HarperCollins Publishers Imprint HarperCollins Alternative 9780007302956 DEWEY 004.068 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160756369;
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Format: Paperback
Language: English
ISBN-13: 9780007170876
Author: Louis Gerstner
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Book Title: Who Says Elephants Cant Dance?
