Description: What Is Strategy----And Does It Matter, Paperback by Whittington, Richard, ISBN 1861523777, ISBN-13 9781861523778, Brand New, Free shipping in the US In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.
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Book Title: What Is Strategy----And Does It Matter
Number of Pages: 168 Pages
Language: English
Publication Name: What Is Strategy and Does It Matter?
Publisher: Cengage Learning
Publication Year: 2000
Subject: General, Management, Strategic Planning
Item Height: 0.3 in
Features: Revised
Item Weight: 8.4 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Business & Economics
Author: Richard Whittington
Item Width: 6.1 in
Format: Trade Paperback
