Description: Using Communication Theory : An Introduction to Planned Communication, Paperback by Windahl, Sven; Signitzer, Benno H.; Olson, Jean T., ISBN 1412948398, ISBN-13 9781412948395, Like New Used, Free shipping in the US "There is nothing so practical as a good theory" - Kurt Lewin
What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard though all the noise.
The second edition of this best-selling textbook has been updated with the student firmly in mind. With extensive new learning features that directly engage with the practical side of theory, students will:
" Practice what they learn with activities and exercises
" Apply their own experiences to theory through prompts to reflection
" Consolidate their learning with highlighted definitions and lists of key terms
" Take it further with boxed excerpts from classic texts.
Showing how theories relate directly to the practice and experience of planning effective communication, Using Communication Theory provides indispensable insights into the practical nature of communication theory. In todays landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.
Price: 55.82 USD
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Book Title: Using Communication Theory : An Introduction to Planned Communica
Number of Pages: 312 Pages
Language: English
Publication Name: Using Communication Theory : an Introduction to Planned Communication
Publisher: SAGE Publications, The Limited
Subject: Business Communication / General, Communication Studies
Item Height: 0.8 in
Publication Year: 2008
Type: Textbook
Item Weight: 19.3 Oz
Item Length: 9 in
Author: Benno Signitzer, Jean T. Olson, Sven Windahl
Subject Area: Language Arts & Disciplines, Business & Economics
Item Width: 7.5 in
Format: Trade Paperback
