The Copy Generic: How the Nonspecific Makes Our Social Worlds by Scott MacLochla

Description: The Copy Generic by Scott MacLochlainn An illuminating look at how the "generic" is key to how we make meaning in the world. From off-brand products to elevator music, the "generic" is discarded as the copy, the knock-off, and the old. In The Copy Generic, anthropologist Scott MacLochlainn insists that more than the waste from the culture machine, the generic is a universal social tool, allowing us to move through the world with necessary frames of reference. It is the baseline and background, a category that includes and orders different types of specificity yet remains non-specific in itself. Across arenas as diverse as city planning, social media, ethnonationalism, and religion, the generic points to spaces in which knowledge is both over-produced and desperately lacking. Moving through ethnographic and historical settings in the Philippines, Europe, and the United States, MacLochlainn reveals ways the "generic" is crucial to how things repeat, circulate, and are classified in the world. FORMAT Hardcover LANGUAGE English CONDITION Brand New Author Biography Scott MacLochlainn is assistant professor of anthropology at Johns Hopkins University. Review "It seems fitting that this wildly imaginative book should defy easy classification. Is it a major work of social theory, offering a sweeping model of cultural circulation, or an exquisite ethnographic monograph, lavishly detailing Christian Filipino worldmaking? Most importantly, MacLochlainn demonstrates that without the generic, any such questions of classification are not just unanswerable, but unthinkable." -- Graham M. Jones, Massachusetts Institute of Technology"Innovative in its form, lucid in its prose, The Copy Generic explains and refuses the tendency to denigrate the generic as inauthentic, barren, or simply irrelevant. Instead, MacLochlainn brilliantly draws out what so many overlook: that is the social and semiotic generativity of the generic." -- E. Summerson Carr, University of Chicago Review Quote "It seems fitting that this wildly imaginative book should defy easy classification. Is it a major work of social theory, offering a sweeping model of cultural circulation, or an exquisite ethnographic monograph, lavishly detailing Christian Filipino worldmaking? Most importantly, MacLochlainn demonstrates that without the generic, any such questions of classification are not just unanswerable, but unthinkable." Details ISBN0226822753 Short Title The Copy Generic Pages 232 Language English Year 2022 ISBN-10 0226822753 ISBN-13 9780226822754 Format Hardcover Publication Date 2022-11-25 Subtitle How the Nonspecific Makes Our Social Worlds UK Release Date 2022-11-25 Imprint University of Chicago Press Country of Publication United States Illustrations 22 halftones AU Release Date 2022-11-25 NZ Release Date 2022-11-25 US Release Date 2022-11-25 Author Scott MacLochlainn Publisher The University of Chicago Press Audience Professional & Vocational DEWEY 111 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161785058;

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