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Super Strategist: The Art And Science Of Modern Account Planning

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Super Strategist: The Art And Science Of Modern Account PlanningISBN13:9781773271477ISBN10:1773271474Author:Bielby, Lesley (Author), Atkin, Douglas (Foreword by)Description:Super Strategist: The Art And Science Of Modern Account Planning Is The Only Modern Guide To Advertising's Arguably Most Vital Discipline, That Has Been Written With The Passion Of Someone Who's Found Their Calling And The Wisdom Of An Industry Veteran Who Is Still Actively Leading Strategy In A Large, Modern, Full-Service Agency Super Strategist Is Full Of Practical Advice For Newcomers And Usable Strategies And Insights For Experienced Planners, Or Anyone With An Interest In The Discipline Readers Will Find Clear Outlines Of The Role Of Account Planners Within An Agency, Including Step-By-Step Plans To Achieve Success With Clients Large And Small: How To Conduct Modern Consumer Research, Develop And Implement The Creative Brief, Use Data Skillfully To Protect And Improve Great Work, And Use All Of These Tools And More To Influence The Feather In The Planner's Cap--The Customer Journey Whether It's Called Account Planning, Brand Planning, Strategic Planning, Or Creative Strategy, The Goal Is The Same: To Inspire Brilliant Work That Is Backed By Rigor And Data Creative Is Still King, But In Today's Fractured Markets Clients Need To Know Their Multi-Million-Dollar Campaigns Are Supported By Up-To-The-Minute Research And Data-Driven Insights Account Planners Ensure, As Douglas Atkins Puts It In The Foreword, That The Work Is Idea-Led, But Consumer-Informed To Find That Perfect Balance Of Art And Science, The Successful Account Planner Is X-Shaped Experienced In Digital, Social, Communications And Brand Strategy, Comfortable In Creative And Quantitative Disciplines--A Super Strategist Who Is The Fulcrum Of Any Successful Agency Binding:Hardcover, HardcoverPublisher:Figure 1 PublishingPublication Date:2021-05-04Weight:0 lbsDimensions:Number of Pages:240Language:English

Price: 24.97 USD

Location: USA

End Time: 2024-12-18T02:57:04.000Z

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Super Strategist: The Art And Science Of Modern Account Planning

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Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

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Book Title: Super Strategist : the Art and Science of Modern Account Planning

Item Length: 9in

Item Height: 0.8in

Item Width: 6.5in

Author: Lesley Bielby

Format: Hardcover

Language: English

Topic: Strategic Planning

Publisher: Figure 1 Publishing

Publication Year: 2021

Genre: Business & Economics

Item Weight: 13.1 Oz

Number of Pages: 240 Pages

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