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Book Title: Strategic Brand Management Hardcover Kevin Lane Keller
Number of Pages: 788 Pages
Language: English
Publication Name: Strategic Brand Management
Publisher: Prentice Hall PTR
Subject: Consumer Guides, Marketing / General, Management
Publication Year: 2002
Item Height: 1.3 in
Item Weight: 46.8 Oz
Type: Not Available
Subject Area: Référence, Business & Economics
Item Length: 9.5 in
Author: Kevin Lane Keller
Item Width: 7.3 in
Format: Hardcover