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Strategic Brand Management : Building, Measuring, and Managing Br

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Location: Mishawaka, Indiana

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Strategic Brand Management : Building, Measuring, and Managing BrStrategic Brand Management : Building, Measuring, and Managing Br

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Author: Keller, Kevin

Book Title: Strategic Brand Management : Building, Measuring, and Managing Br

Language: English

Publication Name: Pearson Education, Limited

Type: Textbook

Publication Year: 2012

Format: Paperback

Publisher: Pearson Education, Limited

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