Description: Further DetailsTitle: Content Marketing Strategies For DummiesCondition: NewEAN: 9781119154549ISBN: 9781119154549Publisher: For DummiesFormat: PaperbackRelease Date: 02/26/2016Item Height: 233mmItem Length: 185mmItem Width: 23mmItem Weight: 754gLanguage: EnglishDescription: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journeyLeverage social platforms, such as Facebook and Twitter, to develop channel promotionsCreate and curate intelligent, engaging content that leads to actionBuild upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.Country/Region of Manufacture: USGenre: Business & FinanceAuthor: Stephanie DiamondContributor: Paul D. Clifford (Foreword by)Release Year: 2016 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: Content Marketing Strategies For Dummies
Title: Content Marketing Strategies For Dummies
EAN: 9781119154549
ISBN: 9781119154549
Release Date: 02/26/2016
Release Year: 2016
Country/Region of Manufacture: US
Contributor: Paul D. Clifford (Foreword by)
Book Title: Content Marketing Strategies for Dummies
Number of Pages: 416 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Item Height: 0.8 in
Publication Year: 2016
Illustrator: Yes
Genre: Business & Economics
Item Weight: 18.4 Oz
Item Length: 9.3 in
Author: Stephanie Diamond
Item Width: 7.4 in
Format: Trade Paperback
