Description: Further DetailsTitle: Handbook of Research on International AdvertisingCondition: NewISBN-10: 1848448589EAN: 9781848448582ISBN: 9781848448582Publisher: Edward Elgar Publishing LtdFormat: HardbackRelease Date: 02/29/2012Description: The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmContributor: Shintaro Okazaki (Edited by)Author: Shintaro OkazakiGenre: Business & FinanceBook Series: Research Handbooks in Business and Management seriesRelease Year: 2012 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Handbook of Research on International Advertising
Title: Handbook of Research on International Advertising
ISBN-10: 1848448589
EAN: 9781848448582
ISBN: 9781848448582
Release Date: 02/29/2012
Release Year: 2012
Country/Region of Manufacture: GB
Contributor: Shintaro Okazaki (Edited by)
Genre: Business & Finance
Number of Pages: 576 Pages
Publication Name: Handbook of Research on International Advertising
Language: English
Publisher: Elgar Publishing, Incorporated, Edward
Item Height: 1.4 in
Publication Year: 2012
Subject: International / Marketing, Research, Advertising & Promotion
Type: Textbook
Item Weight: 34.7 Oz
Subject Area: Référence, Business & Economics
Author: Shintaro Okazaki
Item Length: 9.6 in
Series: Research Handbooks in Business and Management Ser.
Item Width: 6.4 in
Format: Hardcover
