Shaoming Zou International Marketing (Hardback)

Description: Further DetailsTitle: International MarketingCondition: NewSubtitle: Emerging MarketsEAN: 9780857244475ISBN: 9780857244475Publisher: Emerald Group Publishing LimitedFormat: HardbackRelease Date: 01/27/2011Description: The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of "Advances in International Marketing" is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmItem Width: 28mmItem Weight: 640gContributor: Shaoming Zou (Edited by), Huifen Fu (Edited by), Shaoming Zou (Series edited by)Author: Shaoming ZouGenre: Business & FinanceBook Series: Advances in International MarketingRelease Year: 2011 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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