Description: Rhetoric of Logos : A Primer for Visual Language, Paperback by Helmann, Eduard; Switzer, Brian, ISBN 3721209575, ISBN-13 9783721209570, Like New Used, Free shipping in the US The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, ideas generation, and argumentation along with a deeper understanding of the design process.
Price: 25.78 USD
Location: Jessup, Maryland
End Time: 2024-12-03T15:31:47.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Rhetoric of Logos : a Primer for Visual Language
Number of Pages: 160 Pages
Language: English
Publisher: Niggli Verlag, Arthur
Item Height: 0.6 in
Topic: Graphic Arts / Branding & Logo Design, Intellectual Property / Trademark, General
Publication Year: 2016
Illustrator: Yes
Genre: Design, Art, Law
Item Weight: 0.4 Oz
Item Length: 8.3 in
Author: Eduard Helmann
Item Width: 5.9 in
Format: Trade Paperback
