RARE 1970 UNCUT - CUSTER'S LAST FIGHT - NATURAL LIGHT History Lesson Beer Poster

Description: RARE UNCUT 1970 PRESS SHEET / PROOF of the highly collectible Anheuser-Busch Natural Light History Lesson Poster of Custer’s Last Fight (Stand) dumbfounded Indians looking on at Laid-Back Partying Soldiers and Cowboys HUGE 38x28" Untrimmed Size " If you got to go, go Natural " Very Rare Natural light poster on heavy weight poster paper. Natural History Lesson: If you got to go, go Natural. The ad depicts a party-like scene at the Battle of the Little Big Horn also known as “Custer’s Last Stand,” which took place in 1876. The Natural Light ad was distributed by Anheuser-Busch and originally was one of the first known examples of Brewery advertising. This poster has become one of the most highly sought after pieces of breweriana. Excellent Condition with few flaws. Secure Packaging: This poster will arrive in a poly sleeve, rolled and inserted into a 3" diameter durable cardboard tube with end caps, which will be inserted into a triangle box for shipment. Provenance:This poster originates from the estate of former D'Arcy Vice President, Karl Herbert LEMP Sr. Karl Herbert Lemp Sr. (b.1929-d.2018) attended Shurtleff College in Alton, IL and was selected to Who’s Who Among Students in American Colleges and Universities. He served in the US Air Force during the Korean War, and later in the Reserves, rising to the rank of Captain and working as an Intelligence Officer. Following his service in WWI, Karl Lemp joined D’Arcy (DMB&B) Advertising Agency where he worked for 45-years rising to the position of Vice-President in charge of Print Production. Karl managed several leading D’Arcy clients including Anheuser-Busch, Coca-Cola, TWA and others for many years. He retired in the late 1990s and passed away in 2018. D'Arcy Masius Benton & Bowles (DMB&B) was an advertising agency in the United States with 131 offices in 75 countries. The company was founded in 1906 as the D'Arcy Company in St. Louis, Missouri. The firm engineered Anheuser-Busch's slogan "This Bud's for you" as well as Trans World Airlines' "We Want To Be Your Airline" and designed creative campaigns around them. In November 1985, D'Arcy-MacManus Masius (D-MM) merged with Benton & Bowles (B&B) to form D'Arcy Masius Benton & Bowles. --------- Items are described to the best of our ability. Examine photo(s). Photos are an important part of the description. We will try to describe any faults in the description that are not obvious in the images shown. We Ship Worldwide and combine ship multiple items. Tracking is recommended but comes at a significant cost from the US. Occasionally we may be traveling away from the office to acquire more inventory, resulting in shipping delays but, otherwise, we try to ship all orders same day if paid by 3pm Central Time (CT). Considering leaving other than Positive Feedback? Please contact us first. Communication is important. We'd prefer to work things out to your satisfaction. Check out our other collectibles while visiting our store. Thanks for shopping with us! *** As an added value to our domestic USA buyers, whenever feasible larger flat packages (such as for menus, documents, books and repair manuals) will have postage applied onto them and also include a tracking number. *** -----

Price: 495 USD

Location: Ballwin, Missouri

End Time: 2024-12-21T18:05:09.000Z

Shipping Cost: N/A USD