Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Psychophysiological Measurement And Meaning: Cognitive And Emotional Processing Of MediaISBN13:9780805862867ISBN10:0805862862Author:Potter, Robert F. (Author), Bolls, Paul (Author)Description:This Research Volume Serves As A Comprehensive Resource For Psychophysiological Research On Media Responses It Addresses The Theoretical Underpinnings, Methodological Techniques, And Most Recent Research In This Area It Goes Beyond Current Volumes By Placing The Research Techniques Within A Context Of Communication Processes And Effects As A Field, And Demonstrating How The Real-Time Measurement Of Physiological Responses Enhances And Complements More Traditional Measures Of Psychological Effects From Media This Volume Introduces Readers To The Theoretical Assumptions Of Psychophysiology As Well As The Operational Details Of Collecting Psychophysiological Data In Addition To Discussing Specific Measures, It Includes Brief Reviews Of Recent Experiments That Have Used Psychophysiological Measures To Study How The Brain Processes Media It Will Serve As A Valuable Reference For Media Researchers Utilizing These Methodologies, Or For Other Researchers Needing To Understand The Theories, History, And Methods Of Psychophysiological Research Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2011-08-29Weight:1.29 lbsDimensions:0.75'' H x 9'' L x 6'' WNumber of Pages:310Language:English
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Book Title: Psychophysiological Measurement And Meaning: Cognitive And E...
Number of Pages: 286 Pages
Language: English
Publication Name: Psychophysiological Measurement and Meaning : Cognitive and Emotional Processing of Media
Publisher: Routledge
Publication Year: 2011
Item Height: 0.8 in
Subject: Communication Studies, Media Studies, Research, Physiological Psychology, Interpersonal Relations, Statistics, Research & Methodology
Item Weight: 19.2 Oz
Type: Textbook
Item Length: 9.1 in
Author: Paul Bolls, Robert F. Potter
Subject Area: Social Science, Language Arts & Disciplines, Psychology
Series: Routledge Communication Ser.
Item Width: 6.4 in
Format: Hardcover
