Precision Retailing: Driving Results with Behavioral Insights and Data Analytics

Description: Precision Retailing by Maxime Cohen, Nathan Yang, Bassem Monla, Laurette Dubé Estimated delivery 4-14 business days Format Hardcover Condition Brand New Description Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world. Publisher Description Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimise and evolve business operations in light of this change. Drawing on a host of expert contributors, Precision Retailing takes a broad perspective of precision retailing as the interaction point between individuals, organisations, institutions, systems, and policies that support them in ever-changing contexts. The book assembles precision retailing key concepts, methods, and tools that complement existing behavioural research. The decision support tools will help managers better capture in real-time the multiscale drivers of consumer behaviour and successfully integrate these into their retail strategy and tactics. Each chapter includes a short strategic brief for successful human-centred digital transformation that focuses squarely on actionable insights for practitioners. Shedding light on the way we understand and handle this complex customer journey, Precision Retailing examines how retail will evolve in the post-COVID era, shaping how businesses meet their future, and the inevitable continuation of the digital transition. Author Biography Laurette Dube is a professor of marketing, James McGill Chair of Consumer and Lifestyle Psychology and Marketing, and Chair and Scientific Director at the Centre for the Convergence of Health and Economics at McGill University.Maxime C. Cohen is the Scale AI Chair Professor of Retail and Operations Management and Director of Research at McGill University.Nathan Yang is an assistant professor of marketing at the Cornell Dyson School of Applied Economics and Management at Cornell University.Bassem Monla is the Practice Leader for Data, Analytics, and AI at IBM/LGS Quebec and a professor of practice for AI and advanced analytics in the Desautels Faculty of Management at McGill University. Details ISBN 1487542712 ISBN-13 9781487542719 Title Precision Retailing Author Maxime Cohen, Nathan Yang, Bassem Monla, Laurette Dubé Format Hardcover Year 2024 Pages 456 Publisher University of Toronto Press GE_Item_ID:158776179; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 45.18 USD

Location: Calgary, Alberta

End Time: 2025-01-23T04:38:49.000Z

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