Description: Title: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money Author: Kennedy, Dan S. Publisher: Entrepreneur Press Binding: Paperback Pages: 240 Dimensions: 8.90h x 6.00w x 0.80d Product Weight: 0.85 lbs. Language: English ISBN: 9781599184500 For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money. Ships Fast From The USA! Authorized Dealer
Price: 19.99 USD
Location: Milwaukee, Wisconsin
End Time: 2024-12-03T19:18:41.000Z
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Book Title: No B. S. Guide to Marketing to Leading Edge Boomers and Seniors : The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Number of Pages: 240 Pages
Language: English
Publisher: Entrepreneur Media INC International Concepts/Entrepreneur Press
Item Height: 0.6 in
Topic: Marketing / General, Consumer Behavior
Publication Year: 2012
Genre: Business & Economics
Item Weight: 13.5 Oz
Item Length: 9 in
Author: Dan S. Kennedy
Book Series: No B. S. Ser.
Item Width: 6 in
Format: Trade Paperback
