Description: Further DetailsTitle: Digital Marketing StrategyCondition: NewSubtitle: Create Strategy, Put It Into Practice, Sell MoreISBN-10: 1035311321EAN: 9781035311323ISBN: 9781035311323Publisher: Edward Elgar Publishing LtdFormat: PaperbackRelease Date: 07/14/2023Description: This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement. Language: EnglishCountry/Region of Manufacture: GBItem Height: 244mmItem Length: 169mmAuthor: Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel MeroGenre: Business & FinanceTopic: Computing & InternetRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 46.72 USD
Location: GU14 0GT
End Time: 2025-01-13T15:54:04.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Book Title: Digital Marketing Strategy
Title: Digital Marketing Strategy
Subtitle: Create Strategy, Put It Into Practice, Sell More
ISBN-10: 1035311321
EAN: 9781035311323
ISBN: 9781035311323
Release Date: 07/14/2023
Release Year: 2023
Country/Region of Manufacture: GB
Genre: Business & Finance
Topic: Computing & Internet
Number of Pages: 168 Pages
Publication Name: Digital Marketing Strategy : Create Strategy, Put It Into Practice, Sell more
Language: English
Publisher: Elgar Publishing, Incorporated, Edward
Subject: Industries / Computers & Information Technology, E-Commerce / Internet Marketing, Commerce, Strategic Planning
Publication Year: 2023
Item Height: 0.3 in
Item Weight: 12.3 Oz
Type: Textbook
Author: Heikki Karjaluoto, Niko Lahtinen, Kimmo Pulkka, Joel Mero
Item Length: 9.6 in
Subject Area: Business & Economics
Item Width: 6.7 in
Format: Trade Paperback
