Description: Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background - all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.
Price: 77.66 GBP
Location: Gloucester
End Time: 2024-12-02T12:23:57.000Z
Shipping Cost: 23.72 GBP
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Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 60 days
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EAN: 9781608077441
UPC: 9781608077441
ISBN: 9781608077441
MPN: N/A
Item Height: 3.3 cm
Item Length: 23.4 cm
Item Weight: 0.42 kg
Item Width: 16 cm
Publisher: Artech House Publishers
Publication Year: 2014
Subject: Government, Business
Number of Pages: 406 Pages
Language: English
Publication Name: Mastering Technical Sales: the Sales Engineer's Handbook, Third Edition
Type: Textbook
Author: Aron Bohlig, John Care
Format: Hardcover
