Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Mastering Search Advertising: How The Top 3% Of Search Advertisers Dominate Google AdwordsISBN13:9780595493074ISBN10:0595493076Author:Stokes, Richard (Author)Description:Mastering Search Advertising Shares Insight And Professional Guidance From An Expert Internet Marketer On How To Launch, Manage And Improve Already-Existing Pay-Per-Click Campaigns, Providing An Inside Look Into A Largely Undiscovered And Exciting Industry Richard Stokes, Founder Of Adgooroo, A Leading Search Engine Intelligence Company, Has Over 15 Years Of Experience In Advertising And Technology Management And Includes Real-Life Examples, Case Studies And Charts That Reveal Not Only The Basics Of Creating A Pay-Per-Click Campaign, But Also Break Down The Intricacies Of The Process Into Simple, Easy-To-Understand Steps That Will Help Any Business Leader Focused On Achieving A World-Class Marketing Strategy Successful Tactics Known Only To A Handful Of Elite Search Marketers Are Discussed In Detail And Include Specific Techniques On How To: Increase Search Traffic While Simultaneously Lowering Costs Conduct Keyword Research Determine The Best Starting Bid Prices For New Keywords Manage Bids Without Expensive Bid Management Software Launch A New Campaign Understand The Google Quality Score Algorithm Stop Throwing Your Marketing Dollars Away And Learn How To Dominate Google Adwords Today A Well Researched, Truthful, And Up-To-Date Guide For Pay-Per-Click Marketers Mike Mindel, Cto, Wordtracker Binding:Hardcover, HardcoverPublisher:AUTHORHOUSEPublication Date:2008-07-07Weight:0.71 lbsDimensions:0.44'' H x 9.02'' L x 5.98'' WNumber of Pages:112Language:English
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Location: USA
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Book Title: Mastering Search Advertising : How the Top 3% of Search Advertisers Dominate Google Adwords
Item Length: 9in.
Item Height: 0.4in.
Item Width: 6in.
Author: Richard Stokes
Format: Hardcover
Language: English
Topic: E-Commerce / Internet Marketing, Web / Search Engines
Publisher: iUniverse, Incorporated
Publication Year: 2008
Genre: Computers, Business & Economics
Item Weight: 11.5 Oz
Number of Pages: 112 Pages