Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers by

Description: Mastering Marketing Data Science by Iain Brown Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; its a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Todays Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether youre a masters student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science.Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns.Expert Guidance: Benefit from Dr. Iain Browns decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science.Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape.Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Browns voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable. Author Biography DR IAIN BROWN, is the Head of Data Science for Northern Europe at SAS Institute Inc. and Adjunct Professor of Marketing Data Science at the University of Southampton. With over a decade of experience spanning various sectors, he is a thought leader in Data Science, Marketing, AI, and Machine Learning.His work has not only contributed to significant projects and innovations but also enriched the academic and professional communities through publications in prestigious journals and presentations at internationally renowned conferences. Details ISBN 1394258712 ISBN-13 9781394258710 Title Mastering Marketing Data Science Author Iain Brown Format Hardcover Year 2024 Pages 432 Publisher John Wiley & Sons Inc GE_Item_ID:160520481; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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Location: Calgary, Alberta

End Time: 2024-11-26T07:07:52.000Z

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