Description: Marketing Strategy : An Integrated Approach to Online Marketing, Paperback by Kingsnorth, Simon, ISBN 1398605972, ISBN-13 9781398605978, Brand New, Free shipping in the US
Build an effective and practical marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.
Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Marketing Strategy will show you how to effectively select, align and manage channels and operations, to streamline a successful marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own marketing strategy. This book is an invaluable guide for both marketing students and entry-level to mid-management marketing professionals.
Accompanied by online resources consisting of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
Price: 44.92 USD
Location: Jessup, Maryland
End Time: 2024-12-20T12:20:31.000Z
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Book Title: Digital Marketing Strategy : An Integrated Approach to Online Mar
Number of Pages: 416 Pages
Language: English
Publication Name: Digital Marketing Strategy : an Integrated Approach to Online Marketing
Publisher: Kogan Page, The Limited
Item Height: 0.9 in
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce
Publication Year: 2022
Item Weight: 22.1 Oz
Type: Textbook
Author: Simon Kingsnorth
Subject Area: Business & Economics
Item Length: 9.2 in
Item Width: 6.2 in
Format: Trade Paperback
