Marketing in Travel and Tourism : 4th Edition (2010 Trade : Paperback)

Description: Marketing in Travel and Tourism : 4th Edition (2010 Trade : Paperback) Victor T.C. Middleton, Michael Morgan, Alan Fyall and Ashok Ranchhod Marketing in Travel and Tourism (4th Edition) is a comprehensive guide designed to navigate the complexities of tourism marketing in the 21st century. This edition builds on mainstream services marketing principles and adapts them to the modern visitor economy. Key features of the updated edition include:Full-Color Interior: Offers enhanced visual appeal with pedagogic elements such as discussion questions and exercises to aid understanding.E-Marketing Emphasis: Includes extensive revisions that focus on the role of e-marketing in tourism.International Case Studies: Provides five in-depth case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases for practical application.Companion Website: Features additional resources such as PowerPoint slides and interactive quizzes to support teaching and learning.This edition presents a global perspective on marketing within the travel industry, making it an essential resource for both students and lecturers.

Price: 24.99 USD

Location: Cedarhurst, New York

End Time: 2025-01-02T10:58:59.000Z

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Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

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Number of Pages: 528 Pages

Publication Name: Marketing in Travel and Tourism

Language: English

Publisher: Routledge

Subject: Marketing / General, Industries / Hospitality, Travel & Tourism, Management

Item Height: 0.9 in

Publication Year: 2009

Type: Textbook

Item Weight: 40.1 Oz

Item Length: 10.6 in

Subject Area: Business & Economics

Author: Victor Middleton, Ashok Ranchhod, Mike Morgan, Alan Fyall

Item Width: 7.7 in

Format: Trade Paperback