Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Database Analytics: Transforming Data For Competitive AdvantageISBN13:9780415657884ISBN10:0415657881Author:Banasiewicz, Andrew D. (Author)Description:Marketing Database Analytics Presents A Step-By-Step Process For Understanding And Interpreting Data In Order To Gain Insights To Drive Business Decisions One Of The Core Elements Of Measuring Marketing Effectiveness Is Through The Collection Of Appropriate Data, But This Data Is Nothing But Numbers Unless It Is Analyzed Meaningfully Focusing Specifically On Quantitative Marketing Metrics, The Book: Covers The Full Spectrum Of Marketing Analytics, From The Initial Data Setup And Exploration, To Segmentation, Behavioral Predictions And Impact Quantification Establishes The Importance Of Database Analytics, Integrating Both Business And Marketing Practice Provides A Theoretical Framework That Explains The Concepts And Delivers Techniques For Analyzing Data Includes Cases And Exercises To Guide Students' Learning Banasiewicz Integrates His Knowledge From Both His Academic Training And Professional Experience, Providing A Thorough, Comprehensive Approach That Will Serve Graduate Students Of Marketing Research And Analytics Well Binding:Paperback, PaperbackPublisher:ROUTLEDGEPublication Date:2013-05-02Weight:1.58 lbsDimensions:0.9'' H x 9.5'' L x 6.8'' WNumber of Pages:376Language:English
Price: 89.56 USD
Location: USA
End Time: 2024-11-25T11:16:24.000Z
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Book Title: Marketing Database Analytics: Transforming Data For Competit...
Number of Pages: 400 Pages
Language: English
Publication Name: Marketing Database Analytics : Transforming Data for Competitive Advantage
Publisher: Routledge
Publication Year: 2013
Subject: Marketing / General, Databases / General, Marketing / Research
Item Height: 0.9 in
Item Weight: 25.6 Oz
Type: Textbook
Subject Area: Computers, Business & Economics
Author: Andrew D. Banasiewicz
Item Length: 9.6 in
Item Width: 6.9 in
Format: Trade Paperback
