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Item Specifics
All returns accepted: ReturnsNotAccepted
Personalize: No
Signed: No
Book Series: marketing communications
Ex Libris: No
Narrative Type: Nonfiction
Personalized: No
Original Language: English
Inscribed: No
Country/Region of Manufacture: United Kingdom
Vintage: No
Personalization Instructions: Marketing Communications an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing.
Edition: 4
Book Title: Marketing Communications : an Integrated Approach
Number of Pages: 704 Pages
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2004
Topic: Marketing / General
Item Height: 1.6 in
Features: Revised
Illustrator: Yes
Genre: Business & Economics
Item Weight: 54.2 Oz
Item Length: 9.8 in
Author: Paul R. Smith, Jonathan Taylor
Item Width: 7.3 in
Format: Trade Paperback