Description: Marketing Analytics : A Practical Guide to Real Marketing Science, Paperback by Grigsby, Mike, ISBN 0749474173, ISBN-13 9780749474171, Used Good Condition, Free shipping in the US This marketing-focused textbook/self-study guide uses plain language and a conversational writing style to engage students and practitioners in marketing, marketing research, business analysis, campaign management, and pricing analysis. The guide explains how to use statistical and econometric techniques to solve real-life marketing problems and gives examples. Th begins with basics of statistics, marketing strategy, and consumer behavior. The rest of th presents realistic problem scenarios using different types of data modeling, with sections on dependent variable techniques, inter-relationship techniques, and other techniques such as marketing research and statistical testing. Th includes a chapter-length capstone project focusing on analytics. The reader-friendly layout features many headings, summary charts, process and hierarchy diagrams, chapter-ending checklists, and a glossary. A companion web site offers test banks and datasets. Annotation ©2015 Ringgold, Inc., Portland, OR ()
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Book Title: Marketing Analytics : A Practical Guide to Real Marketing Science
Number of Pages: 248 Pages
Publication Name: Marketing Analytics : a Practical Guide to Real Marketing Science
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / General, System Administration / Storage & Retrieval, Databases / Data Mining, Marketing / Research
Publication Year: 2015
Item Height: 0.7 in
Type: Textbook
Item Weight: 14.3 Oz
Item Length: 9.3 in
Subject Area: Computers, Business & Economics
Author: Mike Grigsby
Series: Marketing Science Ser.
Item Width: 6.2 in
Format: Trade Paperback
