Description: Marketing: A Critical Textbook [Hardcover] Ellis, Nick; Fitchett, James; Higgins, Matthew; Jack, Gavin; Lim, Ming; Saren, Michael and Tadajewski, Mark Product Overview With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing ′problems′. Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.- Each chapter in this book presents the alternative(s) approaches to the topic step by step- Real world case studies and examples- Fully supported with chapter pedagogy- Features a Companion Website, including Instructor′s Manual Read more Details Publisher : SAGE Publications Ltd; 1st edition (December 9, 2010) Language : English Hardcover : 256 pages ISBN-10 : 1848608772 ISBN-13 : 71 Item Weight : 1.25 pounds Dimensions : 6.8 x 0.8 x 9.6 inches Best Sellers Rank: #12,484,464 in Books (See Top 100 in Books) #4,112 in Business Marketing #47,054 in Marketing (Books) #4,112 in Business Marketing #47,054 in Marketing (Books) We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
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ISBN: 1848608772
ISBN10: 1848608772
ISBN13: 9781848608771
EAN: 9781848608771
MPN: does not apply
Brand: Sage Publications
GTIN: 09781848608771
Number of Pages: 256 Pages
Publication Name: Marketing : a Critical Textbook
Language: English
Publisher: SAGE Publications, The Limited
Item Height: 0.8 in
Publication Year: 2010
Subject: Marketing / General, General
Type: Not Available
Item Weight: 20 Oz
Item Length: 9.8 in
Author: Matthew Higgins, James Fitchett, Nick Ellis, Ming Lim, Gavin Jack
Subject Area: Référence, Business & Economics
Item Width: 7 in
Format: Book, Other