Description: International Design! These are rare Tear sheets from C&B Italia (Now known as B&B Italia) c.1970. Two Tear Sheets are on offer. The First is Tobia Scarpa for his iconic 'Bonanza' Sofa. Second is Mario Bellini's 'Camaleonda' Sofa along with images of His 'Gli Scacci' a modular Table/Seating option. Beautiful. Copy reads "Qualcosa che vale nel Tempo"..."Something that is valid over time". The Text is in German, Italian, and English. Shows points of Sale for Italy + Switzerland. Provides a cool Window into the International 70's Italian Design scene. Final Sale. Please ask any and all questions. Size: 9.5" x12.5" inches. 24cm x 32cm. Condition: Very Good. Piero Busnelli joined forces with Cesare Cassina in 1966 year to launch Cassina & Busnelli, or C&B Italia. From the start, the firm pursued an industrial approach and developed plastic furniture – featuring cold-foamed polyurethane – suitable for mass production. Designers included Mario Bellini, Vico Magistretti, Afra and Tobia Scarpa, as well as Marco Zanuso. Among the earliest C&B Italia products were the seating group Coronado (1966) by the Scarpas and the modular seating system Lombrico (1968) by Zanuso. In 1968, under the directorship of designer Francesco Binfaré, a research and development centre was established that cooperated with such companies as Bayer and DuPont in developing applications for new plastics and plastic fibres. In 1969, Gaetano Pesce’s UP series was launched, and starting in 1972 Bellini’s 'Le Bambole' (see Foto of Model Donna Jordan in Ad Foto for this Sofa- not included) seating group went into production. In 1973 Piero Ambrogio Busnelli took over Cassina’s shares in the company and its name was changed to B&B Italia. Many new designers joined the team, including David Chipperfield, Antonio Citterio, Studio Kairos, and Patricia Urquiola. In addition to the home furnishings segment, new departments were created focussing on interior design, furnishing of public spaces, and outdoor furniture. In 2002, Opera, a private equity fund belonging to the Bulgari Group acquired ownership of company shares which the Busnelli family subsequently bought back in 2011.
Price: 75 USD
Location: Brooklyn, New York
End Time: 2024-08-17T21:11:12.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: B&B Italia
Type of Advertising: Tear Sheets
Color: Multi-color
Date of Creation: c.1970
Theme: Furniture
Original/Reproduction: Original
Country/Region of Manufacture: Italy
