Description: Longines Swiss Watches 1942 Print Advertising Du World War 2 Luxury German WW2 Features an elegant blonde woman in a sheer dress or gown with a swirly flower background and two women's watches on display. The text translated from German: The Longines watch emphasizes the elegant touch of your clothing From a collection of Du Magazines preserved from a Rare Book Store in Boston. Du Magazine was an art & Culture magazine based in Switzerland. It began in 1941 during the peak of World War 2, and as a result many of their advertisers came from within Swiss borders, namely Swiss Luxury Precision watches. By the onset of the 1950's, Du transformed into what would be more aptly described as the Swiss version of "Life," and as a result, the luxury watch advertisers moved on, and they were replaced by traditional middle-class mainstream advertisers. Vintage Du's are very rarely made available, and many of these full page print advertisements for the world's most elite watches are one of a kind as a result. If you like this print advertisement, and you would like to see more, visit and follow the store to see the entire collection. Approximately 13 x 10" - Very good condition. Very framable. See the photos. Shipped in a sturdy tube, and combined shipping is available.
Price: 50 USD
Location: Swampscott, Massachusetts
End Time: 2024-08-26T19:57:15.000Z
Shipping Cost: 8.95 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Artist: R. Bleuer
Background: TBA
Color: Sepia, Black & Gray
Date of Creation: 1942
Product: Luxury watches
Historic Era: World War 2
Brand: Longines
Language: German
Type of Advertising: Print Advertising
Model: blonde woman
Theme: elegance
Features: TBA
Country/Region of Manufacture: Switzerland
