Description: FREE SHIPPING UK WIDE ISE Business Communication: Developing Leaders for a Networked World by Peter Cardon HE Business Econom FORMAT Paperback CONDITION Brand New Publisher Description Students preparing to succeed in todays workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.Peter Cardon brings substantial and concrete business-world experience to bear in the texts principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks students language and helps them understand and apply business communication skills in their personal and professional lives.Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message. Author Biography Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelors degree from Brigham Young University, masters degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies. Table of Contents Brief ContentsPart 1 Introduction to Business Communication 1 Establishing CredibilityPart 2 Principles of Interpersonal Communication 2 Interpersonal Communication and Emotional Intelligence 3 Team Communication and Difficult Conversations 4 Global Communication and DiversityPart 3 Principles for Business Messages 5 Creating Effective Business Messages 6 Improving Readability with Style and Design 7 Email and Other Traditional Tools for Business Communication 8 Social Media for Business CommunicationPart 4 Types of Business Messages 9 Routine Business Messages 10 Persuasive Messages 11 Bad-News MessagesPart 5 Reports and Presentations 12 Research and Business Proposals and Planning for Business Reports 13 Completing Business Proposals and Business Reports 14 Planning Presentations 15 Delivering Presentations 16 Employment CommunicationsAppendixesAppendix A Punctuation, Number Usage, and GrammarAppendix B Formatting for Letters and MemosIndexBonus Content Available only at or in the e-book within McGraw-Hill Connect®.Bonus Chapter Crisis Communications and Public Relations MessagesBonus Appendix Creating Proposals and Business Plans Details ISBN1260571351 ISBN-10 1260571351 ISBN-13 9781260571356 Format Paperback Author Peter Cardon Year 2020 Publication Date 2020-03-11 UK Release Date 2020-03-11 Edition 4th Imprint McGraw-Hill Education Place of Publication OH Country of Publication United States AU Release Date 2020-03-11 NZ Release Date 2020-03-11 US Release Date 2020-03-11 Publisher McGraw-Hill Education Edition Description 4th edition Audience Tertiary & Higher Education Pages 608 Illustrations 228 Illustrations, unspecified We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:134224868;
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ISBN-13: 9781260571356
Book Title: ISE Business Communication: Developing Leaders for a Networked W
Publisher: Mcgraw-Hill Education
Publication Year: 2020
Subject: Business
Language: English
Publication Name: Ise Business Communication: Developing Leaders for a Networked World
Item Weight: 1513 g
Type: Textbook
Author: Peter Cardon
Format: Paperback
