Description: Integrated Marketing Communication : Creative Strategy from Idea to Implementation, Paperback by Blakeman, Robyn, ISBN 1442221224, ISBN-13 9781442221222, Used Good Condition, Free shipping in the US New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.
Price: 28.63 USD
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End Time: 2024-11-28T18:46:54.000Z
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Book Title: Integrated Marketing Communication : Creative Strategy from Idea
Number of Pages: 338 Pages
Publication Name: Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Language: English
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication Year: 2014
Subject: Marketing / General, Marketing / Direct, Advertising & Promotion
Item Height: 0.9 in
Item Weight: 0 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Robyn Blakeman
Item Length: 10.1 in
Item Width: 6.9 in
Format: Trade Paperback
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