Description: Discover the essential principles of advertising and promotion in the digital world with "Integrated Marketing Communication". This textbook is authored by Jerome M. Juska and published by Routledge in 2017. It is a trade paperback format that measures 9 inches in length, 6.2 inches in width, and 0.5 inches in height. The book contains 230 pages and provides an in-depth discussion of advertising, integrated marketing communication, and its applications in the digital world. With a focus on practical and real-world examples, this textbook is an invaluable resource for students and professionals who want to gain a deeper understanding of advertising and promotion. (SKU 13)
Price: 19 USD
Location: Overland Park, Kansas
End Time: 2024-11-09T00:38:43.000Z
Shipping Cost: 5.38 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Subject: Advertising
Item Length: 9in
Item Height: 0.5in
Item Width: 6.2in
Author: Jerome M. Juska
Publication Name: Integrated Marketing Communication : Advertising and Promotion in a Digital World
Format: Trade Paperback
Language: English
Publisher: Routledge
Publication Year: 2017
Type: Textbook
Item Weight: 14.3 Oz
Number of Pages: 230 Pages
