Description: Innovation Management : Strategies, Implementation and Profits, Hardcover by Afuah, Allan, ISBN 0195142306, ISBN-13 9780195142303, Used Good Condition, Free shipping in the US Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the
strategies and processes that underlie the financial results of innovation.
Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Drawing from his extensive professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and
profitability, a financial function. He creates a framework that encompasses the basic questions of the "who, what, when, and where" of innovation, combining the latest theoretical discussion with abundant examples. In this second edition, Afuah explicitly incorporates coverage of the Internet as a
technological change and offers an entirely new chapter, "Strategies for Sustaining Profits." The text takes a unique multi-functional approach that integrates the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides
students with a full presentation of appropriate management theory and detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation. The impact of the public and international sectors is highlighted with chapters on
globalization, innovation in emerging economies, and the role of government in promoting innovation. In addition to a strong analytical and theoretical foundation, th offers many pedagogical examples. Most chapters conclude with short practice cases designed to supplement the numerous examples
within each chapter. These cases are followed by a list of key terms and questions to stimulate discussion. Innovation Management, 2/e, is an ideal text for business school programs and also provides guidance for executives and managers seeking a better understanding of the value of innovation.
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Book Title: Innovation Management : Strategies, Implementation and Profits
Number of Pages: 400 Pages
Publication Name: Innovation Management : Strategies, Implementation, and Profits
Language: English
Publisher: Oxford University Press, Incorporated
Publication Year: 2003
Item Height: 0.9 in
Subject: Marketing / General, Entrepreneurship, Industrial Management, Management, Strategic Planning, Corporate Finance / General, Organizational Development
Features: Revised
Type: Textbook
Item Weight: 24.5 Oz
Author: Allan Afuah
Item Length: 9.5 in
Subject Area: Business & Economics
Item Width: 6.6 in
Format: Hardcover
