How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO b

Description: How to Create the Next Facebook by Tom Taulli In just under a decade, Facebook has gone from a Harvard prodigys dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. Its no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvards server, one question remains unanswered: From a business standpoint, how, exactly, did Facebook do it?How did a college student with no real-world business experience take a relatively simple idea and then, less than ten years later, turn it into a $100 billion dollar company? What specific steps did Facebook take along its journey to creating perhaps the most innovative startup of the 21st century? What approach did it take when pitching venture capitalists, and how did it go about forging its many strategic partnerships? And, most importantly, how can would-be founders learn and effectively utilize Facebooks unique techniques and strategies in their own startup efforts? In How to Create the Next Facebook, tech guru Tom Taulli answers all of these questions and more, crystallizing the process by which Facebook was shepherded from idea to IPO to provide a guided blueprint for budding entrepreneurs who are ready to start building their own great business.Regardless of what stage of development your startup is in, How to Create the Next Facebook provides you with clear, compelling, and ultimately actionable advice extracted from Facebooks startup success story. Youll learn how Facebook handled the very same situations your startup is confronting-from how it arrived at its mission statement to what its priorities were during its talent search process-before gaining access to all the concrete, practical guidance you need to make the right decisions for your company and continue moving forward with confidence. And, of course, because Facebook didnt get everything right at first, author Tom Taulli painstakingly details the companys most costly mistakes, documenting everything from its protracted legal struggles to its many failed attempts at establishing multiple revenue streams, so that you can arm your company against the various challenges that threaten to sink even the very best startups.By the time you turn the final pages of How to Create the Next Facebook, youll realize that Facebook is more than just a fun place to catch up with old friends; it is the ideal model to follow for those who, like you, are ready to build the worlds next great startup. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description In just under a decade, Facebook has gone from a Harvard prodigys dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. Its no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvards server, one question remains unanswered: From a business standpoint, how, exactly, did Facebook do it?How did a college student with no real-world business experience take a relatively simple idea and then, less than ten years later, turn it into a $100 billion dollar company? What specific steps did Facebook take along its journey to creating perhaps the most innovative startup of the 21st century? What approach did it take when pitching venture capitalists, and how did it go about forging its many strategic partnerships? And, most importantly, how can would-be founders learn and effectively utilize Facebooks unique techniques and strategies in their own startup efforts? In How to Create the Next Facebook, tech guru Tom Taulli answers all of these questions and more, crystallizing the process by which Facebook was shepherded from idea to IPO to provide a guided blueprint for budding entrepreneurs who are ready to start building their own great business.Regardless of what stage of development your startup is in, How to Create the Next Facebook provides you with clear, compelling, and ultimately actionable advice extracted from Facebooks startup success story. Youll learn how Facebook handled the very same situations your startup is confronting—from how it arrived at its mission statement to what its priorities were during its talent search process—before gaining access to all the concrete, practical guidance you need to make the right decisions for yourcompany and continue moving forward with confidence. And, of course, because Facebook didnt get everything right at first, author Tom Taulli painstakingly details the companys most costly mistakes, documenting everything from its protracted legal struggles to its many failed attempts at establishing multiple revenue streams, so that you can arm your company against the various challenges that threaten to sink even the very best startups.By the time you turn the final pages of How to Create the Next Facebook, youll realize that Facebook is more than just a fun place to catch up with old friends; it is the ideal model to follow for those who, like you, are ready to build the worlds next great startup. Notes Whereas most books about Facebook either teach readers how to use the site as a marketing tool or provide dramatic narrative accounts of the companys early history, How to Create the Next Facebook is the first book that positions Facebook as an ideal business model that, if followed, will increase a startups chances of long-term success. How to Create the Next Facebook will be released shortly after Facebooks expected $100 billion IPO announcement; buzz about Facebook and its business operations will be at an all-time high at this time, leading to increased sales of the book. Author Tom Taulli is a tech guru; not only has he started up several of his own companies, even selling one to InfoSpace, but he is also currently a well-known tech journalist and has access to several of todays top startup founders. The author writes regular columns for Bloomberg BusinessWeek, Forbes.com, and TechWeb; is frequently quoted in major financial news publications, including the Wall Street Journal, Reuters, and The Deal; and makes regular appearances on BloombergTV and CNBC. Provides an antidote to the mostly pessimistic and discouraging how-to startup books currently on the market by remaining optimistic and providing concrete, practical strategies adapted from the early business operations of the worlds most innovative startup, Facebook. Author Biography Tom Taulli is based in Silicon Valley, in the heart of IPO land. On a regular basis, he talks with many of the top tech CEOs and founders to find the next hot deals and discover which startups are stinkers. A long-time follower of the IPO scene, Taulli started one of the first sites in the space, called WebIPO, in the mid-1990s. It was a place where investors got research as well as access to deals for the dot-com boom. From there, he started several other companies, such as Hypermart.net, which was sold to InfoSpace in 1999. Currently, Taulli is an advisor to tech companies and writes extensively on tech, finance, and IPOs. His work has appeared on Forbes.com, TechWeb, and BusinessWeek. He is also frequently quoted in publications like the Wall Street Journal and is regularly interviewed on CNBC and BloombergTV. You can follow him on Twitter at @ttaulli. Table of Contents Introduction Chapter 1: The Mission Chapter 2: Legal Structure Chapter 3: The Product Chapter 4: Raising Capital Chapter 5: The Pitch Chapter 6: Deal Terms Chapter 7: Go-to-Market Chapter 8: The Financials Chapter 9: The Business Model Chapter 10: Being a Great CEO Chapter 11: The Team Chapter 12: M&A Chapter 13: Selling Your Company Chapter 14: The IPO Chapter 15: Wealth Management Chapter 16: Conclusion Glossary Long Description In just under a decade, Facebook has gone from a Harvard prodigys dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. Its no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvards server, one question remains unanswered: From a business standpoint, how, exactly, did Facebook do it? How did a college student with no real-world business experience take a relatively simple idea and then, less than ten years later, turn it into a $100 billion dollar company? What specific steps did Facebook take along its journey to creating perhaps the most innovative startup of the 21st century? What approach did it take when pitching venture capitalists, and how did it go about forging its many strategic partnerships? And, most importantly, how can would-be founders learn and effectively utilize Facebooks unique techniques and strategies in their own startup efforts? In How to Create the Next Facebook, tech guru Tom Taulli answers all of these questions and more, crystallizing the process by which Facebook was shepherded from idea to IPO to provide a guided blueprint for budding entrepreneurs who are ready to start building their own great business. Regardless of what stage of development your startup is in, How to Create the Next Facebook provides you with clear, compelling, and ultimately actionable advice extracted from Facebooks startup success story. Youll learn how Facebook handled the very same situations your startup is confronting-from how it arrived at its mission statement to what its priorities were during its talent search process-before gaining access to all the concrete, practical guidance you need to make the right decisions for your company and continue moving forward with confidence. And, of course, because Facebook didnt get everything right at first, author Tom Taulli painstakingly details the companys most costly mistakes, documenting everything from its protracted legal struggles to its many failed attempts at establishing multiple revenue streams, so that you can arm your company against the various challenges that threaten to sink even the very best startups. By the time you turn the final pages of How to Create the Next Facebook, youll realize that Facebook is more than just a fun place to catch up with old friends; it is the ideal model to follow for those who, like you, are ready to build the worlds next great startup. What youll learn After reading this book, you will be able to: Capitalize on the Facebook phenomenon and understand how top startups are built. Avoid the most common pitfalls that cripple young ventures and improve your startups chances at long-term success. Uncover innovative ways to boost your startups growth and learn the importance of developing multiple revenue streams. Understand the startup financing process, from angel funding to the IPO. Protect yourself, your company, and your intellectual property from the competition. Create a sustainable and profitable company with long-term growth prospects. Who this book is for How to Create the Next Facebook is specifically designed for the more than 400 million estimated entrepreneurs worldwide who are currently in the process of developing their own company. In addition, this book will appeal to aspiring entrepreneurs of all ages who, although they have not yet begun to develop their own company, are nonetheless interested in doing so in the future. Finally, thanks to the general interest that mainstream movies, narrative books, and the site itself have generated for Facebook, those who are fascinated by the company and want to learn the ins and outs of its early business efforts will constitute a third audience. Table of Contents Introduction Chapter 1: The Mission Chapter 2: Legal Structure Chapter 3: The Product Chapter 4: Raising Capital Chapter 5: The Pitch Chapter 6: Deal Terms Chapter 7: Go-to-Market Chapter 8: The Financials Chapter 9: The Business Model Chapter 10: Being a Great CEO Chapter 11: The Team Chapter 12: M&A Chapter 13: Selling Your Company Chapter 14: The IPO Chapter 15: Wealth Management Chapter 16: Conclusion Glossary Feature In How to Create the Next Facebook, tech guru Tom Taulli crystallizes the process by which Facebook was shepherded from idea to IPO to provide a guided blueprint for budding entrepreneurs who are ready to start building their own great business. Details ISBN1430246472 Author Tom Taulli Year 2012 ISBN-10 1430246472 ISBN-13 9781430246473 Format Paperback Imprint APress DEWEY 006.754 Language English Media Book Subtitle Seeing Your Startup Through, from Idea to IPO Publication Date 2012-09-24 Short Title HT CREATE THE NEXT FACEBOOK Pages 208 Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Edition 1st Place of Publication Berlin Country of Publication Germany Series Apressus DOI 10.1007/978-1-4302-4648-0 UK Release Date 2012-09-24 Illustrations XI, 208 p. Edition Description 1st ed. Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:96264316;

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