Description: Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by Bearden, William O.; Netemeyer, Richard G.; Mobley, Mary F. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less
Price: 8.11 USD
Location: Aurora, Illinois
End Time: 2024-12-03T17:33:29.000Z
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Binding: Hardcover
Weight: 3 lbs
Product Group: Book
IsTextBook: Yes
Number of Pages: 365 Pages
Language: English
Publication Name: Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
Publisher: SAGE Publications, Incorporated
Subject: Marketing / General, Consumer Behavior, Marketing / Research
Publication Year: 1993
Item Weight: 48.1 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Mary F. Mobley, William O. Bearden, Richard G. Netemeyer
Series: Association for Consumer Research Ser.
Format: Hardcover
