Description: Globalization, Sport and Corporate Nationalism: The New Cultural Economy of the New Zealand All Blacks [Paperback] Scherer, Jay and Jackson, Steve Product Overview Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand’s iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union’s lucrative and ongoing corporate partnerships with Rupert Murdoch’s News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas’s evolving local and global advertising campaigns. Read more Details Publisher : Peter Lang AG, Internationaler Verlag der Wissenschaften; New edition (August 17, 2010) Language : English Paperback : 272 pages ISBN-10 : 3039111140 ISBN-13 : 45 Item Weight : 14.4 ounces Dimensions : 6 x 0.75 x 8.75 inches We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
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ISBN: 3039111140
ISBN10: 3039111140
ISBN13: 9783039111145
EAN: 9783039111145
MPN: does not apply
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
GTIN: 09783039111145
Number of Pages: 272 Pages
Publication Name: Globalization, Sport and Corporate Nationalism : The New Cultural Economy of the New Zealand All Blacks
Language: English
Publisher: Lang A&G International Academic Publishers, Peter
Publication Year: 2010
Subject: Rugby, Marketing / General, World / Australian & Oceanian, Business Aspects, Globalization, General, Sociology of Sports, Political Ideologies / Nationalism & Patriotism
Features: New Edition
Type: Textbook
Item Weight: 15.2 Oz
Author: Steve Jackson, Jay Scherer
Item Length: 8.9 in
Subject Area: Art, Political Science, Sports & Recreation, Business & Economics
Item Width: 5.9 in
Format: Trade Paperback
