Fashion-ology: Fashion Studies in the Postmodern Digital Era by Yuniya Kawamura

Description: Fashion-ology by Yuniya Kawamura This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, institutionalized system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field.Two two new chapters have been added for this third edition, covering The Diversification and Changing Landscapes of Fashion Systems and Ecological and Social Sustainability in Fashion respectively. Theres also more on:- the metaverse as the latest fashion system- the de-Westernization of fashion- postmodern discourse on fashions relationship to race, gender and class- social media as consumption, production, evaluation, and marketing- fashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion WeekTheres also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies. FORMAT Hardcover CONDITION Brand New Author Biography Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, New York, USA. She is the author of Fashioning Japanese Subcultures (2012, Berg), Sneakers (2016, Bloomsbury Visual Arts) and Doing Research in Fashion and Dress, (2nd edition, 2020, Bloomsbury Visual Arts). Table of Contents Preface to the Third Edition 1. Introduction Etymology of Fashion Fashion as a Concept and a Phenomenon Proponents and Opponents of Fashion Studies of Fashion in Social Science Outline of the Book Guide to Further Reading 2. Sociological Discourse and Empirical Studies of Fashion Classical Sociological Discourse of Fashion Fashion, Modernity, and Social Mobility The Origin of the Fashion Phenomenon Sociological Studies of Fashion since the Mid-twentieth CenturyFashion and the Sociology of Culture Fashion as a Manufactured Cultural Symbol Youth Subcultures in Fashion Research Gender and Race in Modern and Postmodern Fashion DiscourseConclusion Guide to Further Reading 3. Fashion as an Institutionalized System: From Paris to the Mediatized World Theoretical Framework of Fashion-ology Fashion as a Myth Supported by the System Different Approaches to Fashion Systems The Beginning of the Fashion System Fashion Production as Collective Activity Empirical Study: The French Fashion System as a Prototype The Decentralization of Fashion Geography from Paris to the WorldConclusion Guide to Further Reading 4. Designers and Consumer: The Personification of Fashion Designers in the Studies of Fashion Designers, Creativity, and Social Structure Legitimation of the Designers Creativity The Star System of Designers Hierarchy Among Designers in the Fashion System The Adoption and Consumption of Fashion Consuming Fashion as Symbolic StrategySocial Visibility of Fashion Conclusion Guide to Further Reading 5The Production, Gatekeeping, and Diffusion of Fashion Diffusion Theories of Fashion Gatekeepers: Making Aesthetic Judgments Diffusion Strategies from Fashion Dolls to Fashion Shows Fashion Propaganda through Advertising Trickle-up and Trickle-Across Diffusions of FashionSubcultural Commercialization as a Trickle-up Process and LegitimationTrickle-across Theory in Practice: A Collapse of Categorial BoundariesSocial Media Influencers as Gatekeepers and DisseminatorsConclusion Guide to Further Reading 6The Diversification and Changing Landscapes of the Fashion SystemsThe Four Leading Fashion Cities and Fashion WeeksThe Second-tier Fashion Cities and Theme-focused Fashion WeeksYouth Subcultures as an Alternative Fashion SystemThe Metaverse as the Latest Fashion SystemConclusionGuide to Further Reading7Ecological and Social Sustainability in Fashion The United Nations Sustainable Development Goals (SDGs)Ecological SustainabilitySocial SustainabilitySustainability Certification Standards for Clothing and Textiles ProductionsGovernments Regulations on SustainabilityThe Evolution of Status Symbols: From Wasteful Consumption to Conscientious ConsumptionConclusionGuide to Further Reading8Conclusion Appendix: Practical Guide to Sociological Research in Fashion and Dress Notes Bibliography Index Review A compact introductory text which has already become a go-to resource for budding fashion scholars. This updated edition will ensure its relevance for the next generation. -- Brent Luvaas, Drexel University, USAFashion-ology is a path-breaking book which opened a new field of interdisciplinary research on fashion and inspired a whole generation of fashion sociologists. I strongly recommend this updated and enriched edition to anyone who is interested in the intellectual underpinnings of fashion—students, researchers, and practitioners alike. -- Frédéric Godart, INSEAD, France, and author of Unveiling Fashion (2012)A readable but rigorous discussion of the serious study of fashion. -- Janice Miller, London College of Fashion, UK Promotional A clear, concise introduction to the role of sociology in fashion studies, tracing the systems, theories and theorists that define the fashion industrys past, present, and possible futures. Details ISBN1350331872 Format Hardcover Author Yuniya Kawamura Series Dress, Body, Culture Year 2023 Edition 3rd ISBN-13 9781350331877 Publication Date 2023-08-10 Imprint Bloomsbury Visual Arts Subtitle Fashion Studies in the Postmodern Digital Era Place of Publication London Country of Publication United Kingdom NZ Release Date 2023-08-10 UK Release Date 2023-08-10 Pages 196 ISBN-10 1350331872 Publisher Bloomsbury Publishing PLC Edition Description 3rd edition DEWEY 391 Audience Tertiary & Higher Education AU Release Date 2023-10-04 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161567745;

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