Description: Fashion Branding and Consumer Behaviors by Tsan-Ming Choi Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industrys means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response.Optimizing fashion branding strategies in a fluctuating market.An analysis of fashion brand extensions by artificial neural networks.Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers.The impact of consumers need for uniqueness on purchase perception.How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics. Back Cover Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industrys means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics. Author Biography Tsan-Ming Choi is currently an associate professor at The Hong Kong Polytechnic University. Over the past few years, he has actively participated in a variety of research projects in branding and supply chain management. His papers have appeared in leading business and engineering journals such as IEEE Transactions on Automatic Control, IEEE Transactions on Systems, Man, and Cybernetics – Parts A, B, C, Automatica, Production and Operations Management, Decision Support Systems, Journal of Brand Management, and various other IEEE Transactions, as well as well-established fashion journals such as Journal of the Textile Institute, Journal of Fashion Marketing and Management, Textile Research Journal etc. He has authored/edited five research handbooks and guest-edited seven special issues in academic journals. He is an associate editor/editorial board member of various well-established journals which including Decision Support Systems, IEEE Transactions on Systems, Man and Cybernetics – Part A, Information Sciences and Journal of Fashion Marketing and Management. Table of Contents Preface.- I. Introduction and Review.- Fashion Branding and Consumer Behaviors: An Introduction.- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research.- Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective.- II. Analytical Modeling Research.- Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market.- An Analysis of Fashion Brand Extensions by Artificial Neural Networks.- III. Empirical Studies.- "Domestic Made" or "Foreign Made" Luxury Brands? A Comparative Investigation Between Status and Non-Status Seeking Teenagers.- Co-branding in Fast Fashion: the Impact of Consumers Need for Uniqueness on Purchase Perception.- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix.- Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products. Review From the book reviews:"It illustrates the increasing amount of scholarly research being conducted in this important area, and Choi makes a nice call for future research on the topic of consumer welfare. … Fashion Branding and Consumer Behaviors: Scientific Models is a book best suited for marketing and consumer psychology graduate courses … ." (Andrew M. Kaikati, PsycCRITIQUES, Vol. 59 (48), December, 2014)"This book truly gives a complete and well-delivered overview of the process of fashion branding. … The author writing style is easy to follow and well-developed. … The layout of the text is great, and the cover and packaging is very attractive. … I would recommend this book to anyone studying the fashion industry, especially those who want to understand the failures and triumphs of certain brands and how to use branding in a social and business context." (Inspire and Action Blog, inspireandaction.wordpress.com, March, 2014) Review Quote From the book reviews: "It illustrates the increasing amount of scholarly research being conducted in this important area, and Choi makes a nice call for future research on the topic of consumer welfare. ... Fashion Branding and Consumer Behaviors: Scientific Models is a book best suited for marketing and consumer psychology graduate courses ... ." (Andrew M. Kaikati, PsycCRITIQUES, Vol. 59 (48), December, 2014) "This book truly gives a complete and well-delivered overview of the process of fashion branding. ... The author writing style is easy to follow and well-developed. ... The layout of the text is great, and the cover and packaging is very attractive. ... I would recommend this book to anyone studying the fashion industry, especially those who want to understand the failures and triumphs of certain brands and how to use branding in a social and business context." (Inspire and Action Blog, inspireandaction.wordpress.com, March, 2014) Feature Covers fashion branding from a consumer behaviors perspective Includes theoretical and applied research results Provides both analytical and empirical models Details ISBN1493946056 Language English Year 2016 ISBN-10 1493946056 ISBN-13 9781493946051 Format Paperback Media Book Publication Date 2016-09-17 Imprint Springer-Verlag New York Inc. Subtitle Scientific Models Place of Publication New York Country of Publication United States Edited by Tsan-Ming Choi Pages 151 Author Tsan-Ming Choi Short Title Fashion Branding and Consumer Behaviors UK Release Date 2016-09-17 AU Release Date 2016-09-17 NZ Release Date 2016-09-17 US Release Date 2016-09-17 Publisher Springer-Verlag New York Inc. Edition Description Softcover reprint of the original 1st ed. 2014 Series International Series on Consumer Science Alternative 9781493902767 DEWEY 658.8342 Audience Professional & Vocational Illustrations 13 Illustrations, black and white; IX, 151 p. 13 illus. We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:100557053;
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ISBN-13: 9781493946051
Book Title: Fashion Branding and Consumer Behaviors
Number of Pages: 151 Pages
Language: English
Publication Name: Fashion Branding and Consumer Behaviors: Scientific Models
Publisher: Springer-Verlag New York Inc.
Publication Year: 2016
Subject: Marketing
Item Height: 235 mm
Item Weight: 2584 g
Type: Textbook
Author: Tsan-Ming Choi
Subject Area: Social Work, Experimental Psychology
Item Width: 155 mm
Format: Paperback
