Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and

Description: Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Description Product Description The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is? From the Inside Flap The ultimate guide to branding and building your business in the era of the Social Web "The road from where you are to your business' future is neither paved nor marked. It's yours to discover, and this book is your compass to leadership." —Peter Guber, CEO, Mandalay Entertainment Group "Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach." —Tony Hsieh, CEO, Social media has forever changed the way businesses and customers communicate and also the way customers make their decisions. With networks like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests and goals—creating communities that shape the perception of brands. Engage! tells you how to reach customers where they go for information and how to build valuable relationships that will also shape the future of your business. This revised paperback edition, with a Foreword by Ashton Kutcher, dubbed "Mr. Social" by Fast Company magazine, describes the steps required for conceptualizing, implementing, managing, and measuring a social media program. With this book, you will find out how to: Create a welcoming online space that cultivates your customers' loyalty and trust Attract online champions and influencers who will help build your reputation and increase attention Understand and adapt to market needs based on the insights you gain from engagement Measure your success and ROI Your customers are waiting to hear from you. From the Back Cover The ultimate guide to branding and building your business in the era of the Social Web "The road from where you are to your business' future is neither paved nor marked. It's yours to discover, and this book is your compass to leadership." —Peter Guber, CEO, Mandalay Entertainment Group "Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach." —Tony Hsieh, CEO, Social media has forever changed the way businesses and customers communicate and also the way customers make their decisions. With networks like Twitter, YouTube, and Fa Features John Wiley Sons Payment We currently accept payment through Managed Payments and major credit cards. Shipping We generally handle and process within 1-2 business days. We ship to all USA states except Puerto Rico, Hawaii, Alaska, APO/FPO/DPO and international destinations. Please make sure you enter the correct shipping address at the checkout. Returns If you might want to return your purchase, please request a return within 30 days after your order is placed. Your refund will be credited to your original form of payment. Contact Us If you have questions about your order or an item, please use the eBay's Message Center. About Us We are regarded to welcome you as an unwavering client. We will give you an astounding item with the best price. We are satisfied to offer greatly top notch items. You'll discover our items are ensured to go well past your desires! Thank you for shopping with us!

Price: 16.89 USD

Location: Denver, Colorado

End Time: 2025-01-16T17:15:33.000Z

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