Elevate the Debate: A Multilayered Approach to Communicating Your Research by Jo

Description: FREE SHIPPING UK WIDE Elevate the Debate by Jonathan A. Schwabish Learn how to make data-driven research accessible to decision makers, policymakers, and the general public Many researchers, scholars, and analysts fail to develop communication strategies that work in todays crowded landscape of content, research, and data. To be successful, modern researchersneed to share their insights with the wider audience that lies beyond academia. Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After reading this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact. An array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and implement meaningful outreach plans. Each chapter examines a specific communications strategy, such as data visualization, presentation skills, social media, blog writing, and reporter interactions. Written by expert members of the Urban Institutes Communication department, and edited by Jonathan Schwabish, a Senior Fellow at Urban, Elevate the Debate guides you on how to use the media environment to your advantage and make a difference through policy insights and policy solutions. This valuable book teaches you how to: Develop and apply data-driven and story-focused communicationUse the "Pyramid Philosophy" of rooting accessible, engaging communications products in sophisticated research.Solve problems with your research by defining goals and recommending conclusions-based actionsIdentify the researchers, organizations, funders, influencers, and policymakers who are most important to your goals and precisely target their information needsEmploy communication styles and strategies to get your work in the hands of people who can use it and act upon it. Elevate the Debate: A Multi-layered Approach to Communicating Your Research is a must-have resource for academic researches, policy researchers, and all analysts of data-driven research. FORMAT Paperback LANGUAGE English CONDITION Brand New Back Cover PRAISE FOR ELEVATE THE DEBATE "The Urban Institute team has written a concise, practical, must-read primer for all researchers and experts who seek to improve public policy." -- ANTHONY A. WILLIAMS , CEO AND EXECUTIVE DIRECTOR OF THE FEDERAL CITY COUNCIL AND FORMER MAYOR OF WASHINGTON, DC The Urban Institute was a 20th-century leader in data-rich, timely analysis. It has now assumed the leadership mantle for 21st-century techniques to communicate the results of those efforts." -- DOUGLAS HOLTZ-EAKIN , PRESIDENT OF THE AMERICAN ACTION FORUM AND FORMER DIRECTOR OF THE CONGRESSIONAL BUDGET OFFICE "This terrific book takes you through the entire process of communicating data, research, and analysis to different audiences. The Urban team shows you everything you need to know about how to reach a wider audience." -- SUSAN DYNARSKI , PROFESSOR AT THE UNIVERSITY OF MICHIGAN "Facts still matter. Now more than ever, we need experts--analysts, researchers, and scholars--to bring evidence to bear in our critical public policy decisions. This book is an outstanding guide to the best, most effective practices to make that happen in ways that matter and will have impact on improving outcomes across society and the economy." -- DON BAER , FORMER COMMUNICATIONS DIRECTOR AT THE WHITE HOUSE Flap PRAISE FOR ELEVATE THE DEBATE "The Urban Institute team has written a concise, practical, must-read primer for all researchers and experts who seek to improve public policy." -- ANTHONY A. WILLIAMS , CEO AND EXECUTIVE DIRECTOR OF THE FEDERAL CITY COUNCIL AND FORMER MAYOR OF WASHINGTON, DC The Urban Institute was a 20th-century leader in data-rich, timely analysis. It has now assumed the leadership mantle for 21st-century techniques to communicate the results of those efforts." -- DOUGLAS HOLTZ-EAKIN , PRESIDENT OF THE AMERICAN ACTION FORUM AND FORMER DIRECTOR OF THE CONGRESSIONAL BUDGET OFFICE "This terrific book takes you through the entire process of communicating data, research, and analysis to different audiences. The Urban team shows you everything you need to know about how to reach a wider audience." -- SUSAN DYNARSKI , PROFESSOR AT THE UNIVERSITY OF MICHIGAN "Facts still matter. Now more than ever, we need experts--analysts, researchers, and scholars--to bring evidence to bear in our critical public policy decisions. This book is an outstanding guide to the best, most effective practices to make that happen in ways that matter and will have impact on improving outcomes across society and the economy." -- DON BAER , FORMER COMMUNICATIONS DIRECTOR AT THE WHITE HOUSE Author Biography Jonathan Schwabish is a senior fellow in the Income and Benefits Policy Center at the Urban Institute. He also specializes in data visualization and presentation design as a member of the communications team. His research agenda includes earnings and income inequality, immigration, disability insurance, retirement security, data measurement, and the Supplemental Nutrition Assistance Program. Schwabish is considered a leader in the data visualization field and is a leading voice for clarity and accessibility in research. He has written on various aspects of how to best visualize data, including technical aspects of creation, design best practices, and how to communicate social science research in more accessible ways. He was named a "visualization thought leader" by AllAnalytics in 2013 and speaks frequently on data visualization, open data, and data use in organizations. Schwabish teaches data visualization and presentation skills at Georgetown University, American University, and the Maryland Institute College of Art. He is also founder of PolicyViz, a small consulting firm that helps clients improve how they work with and communicate data and analysis. He also hosts the PolicyViz Podcast, which focuses on data, open data, and data visualization. Table of Contents Acknowledgments ix Preface xi Chapter 1 Why Research Needs a Big Audience 1Now more than ever, experts need to go further to bring their evidence-based insights to decisionmakers and influencers. Case Study: Creating a range of products to reach different audiences Chapter 2 Developing an Audience Outreach Strategy 15One audience may need a nuanced, thorough analysis of the data and methods; another may need the punchline; and another the most important, bottom-line numbers or facts. Case Study: Targeting your outreach efforts to different audiences Chapter 3 An Introduction to Visualizing Your Research 37Be purposeful about what you include in your graphs and charts so they best serve the needs of your reader and the message you want to convey. Case Study: Readers devour an easily digestible data visualization Chapter 4 Better Presentations: More Effective Speaking 67A presentation is a fundamentally different form of communication than a written report. Case Study: Using the power of storytelling to communicate your message Chapter 5 How to Blog about Your Findings 101By distilling and repackaging your message, you can make that work more appealing to and digestible for broader audiences. Case Study: Writing timely and accessible blog posts Chapter 6 Working with the Media to Increase Your Impact 121Make an interview more than a one-time event; use it to cultivate a relationship with the media so you can be a resource in the future. Case Study: Quick responses to policy proposals pay off for elite media cultivation Chapter 7 Social Media Can Build Audiences That Matter 147Social media platforms can give you the opportunity to connect and converse with new and influential audiences around your research in ways that are both intimate and public. Case Study: Leveraging Twitter to benefit your research Chapter 8 Putting It All Together to Make a Difference 175If you dont have a plan or a tangible impact in mind, then you risk your work going unnoticed by the people best positioned to act on it. Case Study: Developing structures and processes for a robust communications team Bibliography 195 About the Contributors 203 Index 207 Details ISBN1119620015 Publisher John Wiley & Sons Inc Year 2020 ISBN-10 1119620015 ISBN-13 9781119620013 Format Paperback Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States Pages 224 Subtitle A Multilayered Approach to Communicating Your Research DEWEY 307.76072073 Short Title Elevate the Debate Language English Publication Date 2020-03-19 UK Release Date 2020-03-19 NZ Release Date 2020-02-11 Author Jonathan A. Schwabish Edited by Jonathan A. Schwabish Audience General US Release Date 2020-03-19 AU Release Date 2020-01-09 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:136213095;

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