Description: FREE SHIPPING UK WIDE Digital Marketing by Ira Kaufman, Chris Horton, Mariusz Soltanifar Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. FORMAT Paperback CONDITION Brand New Publisher Description Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage.Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purposeIntroduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholdersOutlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunitiesDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholdersHighlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networksPresents critical insights on the importance of using data analytics to inform and drive digital activitiesIncorporates QR codes throughout the book, which link to the books companion website, Digital Marketing Resource Center, offering a truly interactive learning experienceUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank. Author Biography Ira Kaufman uses his 45 years of business experience to challenge leaders, entrepreneurs, and students to discover sustainable solutions that fuel purposeful impact. He earned his PhD in marketing from Northwesterns Kellogg School of Management, and his company, Entwine Digital, works with midsize organizations and multinationals to design values-based, impact-driven strategies and train World Class Leaders.Chris Horton gained his masters degree from the University of St. Andrews in Scotland. He has spent the last 25 years as a business and marketing consultant for various organizations ranging from small businesses to Fortune 500 enterprises.Mariusz Soltanifar is a corporate entrepreneurship and innovation researcher and a marketing lecturer based in the Netherlands. He serves as a marketing consultant in the area of international marketing, digitization, sustainability, and purpose-driven business models. Table of Contents Figures & Acknowledgements Foreword: Embrace the Sustainable Marketing Normal, Phillip KotlerForeword: Adopt a Sustainable Mindset; Market with Purpose, Roberto CrociPreface: What is Digital, and Why Should I Care? Introduction: Your Roadmap to Digital IntegrationChapter 1: Transforming from Traditional to Digital ValuesChapter 2: A Digitally Challenged EnterpriseChapter 3: Drivers of ChangeChapter 4: Fundamentals of the Sustainable Marketing NormalChapter 5: Managing the Sustainable Marketing Normal Chapter 6: Integrated Digital Marketing Chapter 7: Define and EstablishChapter 8: Convey and AugmentChapter 9: Connect and ConvertChapter 10: Measure and RefineChapter 11: Digital Alignment Chapter 12: Structural Integration Chapter 13: Evaluation and ROI Chapter 14: Building Shared Value Chapter 15: From Social Business to Digitally Integrated OrganizationEnd Notes Glossary Index Review "Digital Marketing will prepare executives, managers, owners, and students to integrate digital and traditional marketing strategies and tactics with core values and business goals to achieve unprecedented levels of efficiency and innovation."Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA"Kaufman, Horton, and Soltanifars guidebook gives readers an interactive overview of marketing in the digital age. Aspiring digital marketers will find a treasure trove of valuable insights from case studies, expert insights, digital diagnostics, and takeaways within these pages. Leaders and laymen alike can use this as a roadmap for bringing their marketing efforts to life in the 21st century."Doug Conant, Former President and CEO, Campbell Soup Company, USA"Digital Marketing is a must-read for anyone looking to take their digital marketing efforts to the next level, striving to achieve business goals while also promoting sustainability and purpose-driven initiatives. The authors thoughtful and engaging writing style makes complex concepts easy to understand; their insights apply to businesses of all sizes and industries. If youre looking to create meaningful change through your marketing efforts, this book is an excellent place to start."Snjezana Slabek, Senior Director, Learning and Training, Cognite AS, Norway "This book is excellent for those who want to grasp the crucial concepts of digital marketing in an era where sustainability is imperative for all brands. The second edition update adroitly summarizes the latest digital technologies and business functions driving todays interconnected global marketplace." Dr. Lau Kong Cheen, Associate Professor, School of Business, Singapore University of Social Sciences (SUSS), Malaysia Details ISBN1138497282 Author Mariusz Soltanifar Publisher Taylor & Francis Ltd Year 2023 Edition 2nd ISBN-13 9781138497283 Format Paperback Publication Date 2023-06-29 Imprint Routledge Subtitle Integrating Strategy, Sustainability, and Purpose Place of Publication London Country of Publication United Kingdom Illustrations 9 Tables, color; 118 Line drawings, color; 118 Illustrations, color AU Release Date 2023-06-29 NZ Release Date 2023-06-29 UK Release Date 2023-06-29 ISBN-10 1138497282 Pages 486 Edition Description 2nd edition Alternative 9781138497276 DEWEY 658.872 Audience General Replaces 9780415716758 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! 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