Crystallizing Public Opinion: Complete and Original Edition by Edward Bernays Pa

Description: Crystallizing Public Opinion by Edward Bernays, Mitch Horowitz Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to "regiment the mind." His work explains the popularity of todays TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the publics proclivity for seven factors: "flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness."Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations. Author Biography Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life. A widely known voice of esoteric ideas, Mitch Horowitz is a writer-in-residence at the New York Public Library, lecturer-in-residence at the University of Philosophical Research in Los Angeles, and the PEN Award-winning author of books including Occult America; One Simple Idea: How Positive Thinking Reshaped Modern Life; and The Miracle Club: How Thoughts Become Reality. Mitch introduces and edits G&D Medias line of Condensed Classics and is the author of the Napoleon Hill Success Course series, including The Miracle of a Definite Chief Aim, The Power of the Master Mind, and Secrets of Self-Mastery. Visit him at MitchHorowitz.com. Mitch resides in New York. Details ISBN-13 9798350500257 Title Crystallizing Public Opinion Author Edward Bernays, Mitch Horowitz Format Paperback Year 2023 Pages 168 Publisher Maple Spring Publishing GE_Item_ID:144560013; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 20.48 USD

Location: Fairfield, Ohio

End Time: 2024-12-05T04:19:51.000Z

Shipping Cost: 0 USD