Crystallizing Public Opinion

Description: WELCOME TO THE SHOPCrystallizing Public OpinionA seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. PaymentsWe accept the following payment methods PayPal Please pay as soon as possible after winning an auction, this will allow for quicker shipping times!ReturnsWe do not accept returns. ShippingShipment processing time All orders are processed within 2-3 business days. Orders are not shipped or delivered on weekends or holidays. If we are experiencing a high volume of orders, shipments may be delayed by a few days. Please allow additional days in transit for delivery. If there will be a significant delay in shipment of your order, we will contact you via email or telephone. Shipping rates & delivery estimates Shipping charges for your order will be calculated and displayed at checkout.

Price: 14.1 USD

Location: Brookeville, Maryland

End Time: 2024-10-11T18:38:20.000Z

Shipping Cost: 0 USD