Description: Crisis Management in the Tourism Industry, Hardcover by Glaesser, Dirk, ISBN 1138139807, ISBN-13 9781138139800, Brand New, Free shipping in the US The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:* Terrorism and criminal activities* Risk perceptions and the influencing variables* The stakeholder concepts* Analysis methods- visibility of advantages/disadvantages of methods* Marketing instruments and best practicesWritten by one of the world’s leading experts from the World Tourism Organisation, th has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA. Th provides discussion of:* The influential effect of the mass media How crises effect the purchase decision process Destination branding/image and its manipulation Preventative crises management and strategiesCrisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
Price: 271.2 USD
Location: Jessup, Maryland
End Time: 2024-12-17T04:04:45.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Crisis Management in the Tourism Industry
Number of Pages: 282 Pages
Publication Name: Crisis Management in the Tourism Industry
Language: English
Publisher: Routledge
Publication Year: 2016
Subject: Economic History, Decision-Making & Problem Solving, Industries / Hospitality, Travel & Tourism, Insurance / Risk Assessment & Management
Item Weight: 16 Oz
Type: Textbook
Item Length: 9.8 in
Author: Dirk Glaesser
Subject Area: Business & Economics
Item Width: 7.5 in
Format: Hardcover
