Creative Strategy: A Guide for Innovation by William Duggan (English) Hardcover

Description: Creative Strategy by William Duggan William Duggan¿s 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That¿s how innovation really happens. He explains how to follow these three steps to innovate in business or any other field as an individual, a team, or a whole company. The crucial middle step¿a search for past examples¿takes you beyond your own brain to a ¿what-works scan¿ of what others have done within and outside of your company, industry, and country. It is a global search for good ideas to combine as a new innovation. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description William Duggans 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggans book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they dont guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of "brainstorming"-just tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. Thats how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step-the search for past examples-takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as Porters Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp. Notes A step-by-step guide for individuals and companies looking to get the best ideas and innovation from the human mind. Author Biography William Duggan is senior lecturer at Columbia Business School, where he teaches creative strategy in graduate and executive courses. He has given talks and workshops on creative strategy to thousands of executives from companies in countries around the world. His most recent book, Strategic Intuition, was named Best Strategy Book of the Year by Strategy+Business. Table of Contents Part I: Creative Strategy from the Inside 1. From Mind to Method 2. Precedents 3. Whats the Problem? 4. Where Do We Look? 5. Creative Combination 6. Resolution 7. Get Organized 8. Kinds of Innovation Part II: Creative Strategy from the Outside 9. Brainstorming 10. Top Ten 11. Creative 12. Strategy Part III: References Creative Strategy at a Glance Sources Acknowledgments Bibliography Index Review A slim but persuasive guide to innovative thinking. Publishers Weekly With this book, you too can learn how to be a spearhead of innovation. -- Steph Lippitt NY Creative Interns Promotional William Duggans Strategic Intuition explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step-the search for past examples-takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porters Five Forces or Design Thinking. Review Quote With this book, you too can learn how to be a spearhead of innovation. Promotional "Headline" William Duggans Strategic Intuition explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy , Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porters Five Forces or Design Thinking. Excerpt from Book Read the introduction and the chapter, "From Mind to Method" (to view in full screen, click on icon in bottom right-hand corner) Details ISBN0231160526 Author William Duggan Short Title CREATIVE STRATEGY Series Columbia Business School Publishing Language English ISBN-10 0231160526 ISBN-13 9780231160520 Media Book Format Hardcover Imprint Columbia University Press Place of Publication New York Country of Publication United States DEWEY 658.4063 Illustrations 10 black & white line drawings Subtitle A Guide for Innovation Year 2012 Publication Date 2012-12-04 Affiliation Columbia University Translated from English UK Release Date 2012-12-04 AU Release Date 2012-12-04 NZ Release Date 2012-12-04 US Release Date 2012-12-04 Pages 176 Publisher Columbia University Press Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. 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