Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Creating Signature Stories: Strategic Messaging That Energizes, Persuades And InspiresISBN13:9781683506119ISBN10:1683506111Author:Aaker, David (Author)Description:Stories Are Orders Of Magnitude Which Are More Effective Than Facts At Achieving Attention, Persuading, Being Remembered, And Inspiring Involvement Signature Stories--Intriguing, Authentic, And Involving Narratives--Apply The Power Of Stories To Communicate A Strategic Message Marketing Professionals, Coping With The Digital Revolution And The Need To Have Their Strategic Message Heard Internally And Externally, Are Realizing That A Digital Strategy Revolves Around Content And That Content Is Stories Creating Signature Stories Shows Organizations How To Introduce Storytelling Into Their Strategic Messaging, And Guides Organizations To Find, Or Even Create, Signature Stories And Leverage Them Over Time With Case Studies Built Into Every Chapter, Organizations Will Realize The Power Of Storytelling To Energize Readers, Gain Visibility, Persuade Audiences, And Inspire Action Aaker Shows Organizations How To Introduce Storytelling Into Their Strategic Messaging, And Guides Organizations To Find, Or Even Create, Signature Stories To Energize Readers, Gain Visibility, Persuade Audiences, And Inspire Action Binding:Paperback, PaperbackPublisher:MORGAN JAMES PUBPublication Date:2018-03-06Weight:0.54 lbsDimensions:0.44'' H x 8.5'' L x 5.5'' WNumber of Pages:190Language:English
Price: 15.67 USD
Location: USA
End Time: 2024-12-04T01:06:40.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Item Weight: 0.54 lbs
Book Title: Creating Signature Stories : Strategic Messaging That Energizes, Persuades and Inspires
Item Length: 8.5in
Item Width: 5.5in
Author: David Aaker
Format: Trade Paperback
Language: English
Topic: Business Communication / General, Marketing / General, Consumer Behavior, Reference, Storytelling, E-Commerce / Internet Marketing, General
Publisher: Morgan James Publishing
Publication Year: 2018
Genre: Psychology, Business & Economics, Performing Arts
Number of Pages: 190 Pages
