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Creating Signature Stories: Strategic Messaging That Energizes, Persuades a...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Creating Signature Stories: Strategic Messaging That Energizes, Persuades And InspiresISBN13:9781683506119ISBN10:1683506111Author:Aaker, David (Author)Description:Stories Are Orders Of Magnitude Which Are More Effective Than Facts At Achieving Attention, Persuading, Being Remembered, And Inspiring Involvement Signature Stories--Intriguing, Authentic, And Involving Narratives--Apply The Power Of Stories To Communicate A Strategic Message Marketing Professionals, Coping With The Digital Revolution And The Need To Have Their Strategic Message Heard Internally And Externally, Are Realizing That A Digital Strategy Revolves Around Content And That Content Is Stories Creating Signature Stories Shows Organizations How To Introduce Storytelling Into Their Strategic Messaging, And Guides Organizations To Find, Or Even Create, Signature Stories And Leverage Them Over Time With Case Studies Built Into Every Chapter, Organizations Will Realize The Power Of Storytelling To Energize Readers, Gain Visibility, Persuade Audiences, And Inspire Action Aaker Shows Organizations How To Introduce Storytelling Into Their Strategic Messaging, And Guides Organizations To Find, Or Even Create, Signature Stories To Energize Readers, Gain Visibility, Persuade Audiences, And Inspire Action Binding:Paperback, PaperbackPublisher:MORGAN JAMES PUBPublication Date:2018-03-06Weight:0.54 lbsDimensions:0.44'' H x 8.5'' L x 5.5'' WNumber of Pages:190Language:English

Price: 15.67 USD

Location: USA

End Time: 2024-12-04T01:06:40.000Z

Shipping Cost: 0 USD

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Creating Signature Stories: Strategic Messaging That Energizes, Persuades a...

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Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

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Item Weight: 0.54 lbs

Book Title: Creating Signature Stories : Strategic Messaging That Energizes, Persuades and Inspires

Item Length: 8.5in

Item Width: 5.5in

Author: David Aaker

Format: Trade Paperback

Language: English

Topic: Business Communication / General, Marketing / General, Consumer Behavior, Reference, Storytelling, E-Commerce / Internet Marketing, General

Publisher: Morgan James Publishing

Publication Year: 2018

Genre: Psychology, Business & Economics, Performing Arts

Number of Pages: 190 Pages

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