Craft of TV Copywriting Timeless Lessons Advertising Writing Television England

Description: Title: The Craft of TV Copywriting - A Modern Guide To Everything The Beginner Needs To Know About Becoming A Creative Writer In TV Advertising Author: John Harding Publisher: A & B (Allison & Busby) (1988) Description:Small publisher and being published only in Great Britain makes this instructive book very difficult to find. Probably applicable to today's writers of ads in multi-media because much of advertising today is so visual and you must tell your story in a few seconds. The Craft of TV Copywriting is based upon the author’s own long experience of doing the job — and on the lessons he has learned while training and lecturing other would-be copywriters. It answers the most basic question of all: ““Where do I start?” It deals with all those things a writer needs to know: How a commercial is writtenHow it is presentedHow it is testedHow it is producedWho the people are who help produce itWho and what to look out for on the way Important advice is also given on:Getting an interviewGetting your first jobPlanning your careerDirect in style, The Craft of TV Copywriting is a unique and realistic text for student, and beginner — and for anyone else who needs to know how it’s done. John Harding has worked in advertising for over 25 years as a copywriter and Creative Director. He has worked at McCann Erickson, Saatchi & Saatchi, Ted Bates, and Cockfield Brown’s in Toronto. A member of the Institute of Practitioners in Advertising and of the Creative Circle, and a D& ADA award winner, he is now a freelance writer and radio playwright. He also lectures on copywriting and is an externaltutor at the School of Communication Arts. Condition:Book is very good and tightly bound with light wear. Crease to front cover. Small crease to rear cover. Price sticker on rear cover. Pages clean with no writing. Details:wraps (paperback) 125 pages approx 5" x 8"1988 - no printing stated but almost certainly a first and only printingA&B (Allison & Busby) W.H. Allen printed in the UK Terms (payment, shipping, tax, returns, feedback, etc.)Please read before buying U.S. bidders only PaymentPlease pay within 48 hours of winning.eBay managed payments ShippingShipping will be $5.75 and will be shipped USPS media mail with tracking. We may upgrade your package at our discretion to USPS Ground Advantage. Package will be shipped within 4 business days after payment - usually faster. The USPS can be notoriously slow, it could take 2-3 weeks for delivery. Please take that into account when leaving feedback, that we will ship quickly, but the USPS can take a long time to deliver, and we have no control over delivery time. 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Location: New York, New York

End Time: 2024-11-25T00:12:01.000Z

Shipping Cost: 5.75 USD