Description: Content Marketing Strategies for Professionals : How to Use Content Marketing and Seo to Communicate With Impact, Generate Sales and Get Found by Search Engines, Paperback by Clay, Bruce; Newlands, Murray, ISBN 1494390280, ISBN-13 9781494390280, Brand New, Free shipping in the US Stop wasting your words — put your content to work for you. A cast of veteran marketing specialists shows you how to use content marketing and SEO together to create online content for your business that nurtures customer relationships and generates sales. Through this book, you’ll develop a holistic content marketing strategy that includes your own website and blog as well as Fac, Twitter, Pinterest and other social media channels, using photos, videos, events, and of course, your most powerful words. SEO founding father Bruce Clay and PR veteran Murray Newlands present hands-on techniques, along with case studies and recommendations from niche experts of online marketing including: Chelsea Adams, Jordan Armstrong, Michael Brito, Lisa Buyer, Jonathon Colman, Andy Crestodina, Alyce Currier, Ric Dragon, Kristi Kellogg, Sue Keogh, Virginia Nussey, Lee Odden, Trent Partridge and Adam Sutton. Learn how to:Start planning, creating and executing content with intentionPerform content audits and persona researchUse SEO to improve visibility in search engine results pagesMake a company blog pay for itselfLeverage influencers and partnershipsMake an impact with images, video and other rich mediaEffectively use Fac, Twitter and other social media to speak with customers, rather than at them We live in an age of great opportunity when anyone with access to a computer has the power to be a publisher. And yet it's harder than ever to plan, create and distribute meaningful content that effectively generates business. This is because the vast number of voices online means more competition and a heightened need to strategize, adjust and adapt. This book equips you with the knowledge you need to develop an online content marketing strategy for your business.
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Book Title: Content Marketing Strategies for Professionals : How to Use Content Marketing and Seo to Communicate with Impact, Generate Sales and Get Found by Searc
Number of Pages: 228 Pages
Language: English
Publisher: CreateSpace
Topic: Advertising & Promotion
Publication Year: 2013
Item Height: 0.5 in
Genre: Business & Economics
Item Weight: 16.8 Oz
Item Length: 9.6 in
Author: Not Available
Item Width: 6.7 in
Format: Trade Paperback
