Description: Contemporary Perspectives on Corporate Marketing by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. Publisher Description Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a companys CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies. Author Biography John M. T. Balmer is Director of the Marketing Research Group and Professor of Corporate Marketing at Brunel Business School, UK and quondam Professor of Corporate Brand/Identity Management at Bradford School of Management, UKLaura Illia is Assistant Professor and Academic Director of the Master in Corporate Communication at IE University, Madrid, Spain. She investigated and taught at the University of Cambridge, London School of Economics and the University of Lugano, Switzerland, where she received her PhDAlmudena González del Valle Brena is Researcher at Universidad Internacional de la Rioja, Spain and Online Lecturer at IEP in Madrid. She has investigated and taught at IE University, Spain and other private universities in Spain and the UK. She received her PhD from the University of Westminster, UK Details ISBN 1138206067 ISBN-13 9781138206069 Title Contemporary Perspectives on Corporate Marketing Author John M.T. Balmer, Laura Illia, Almudena González del Valle Brena Format Paperback Year 2016 Pages 176 Publisher Taylor & Francis Ltd GE_Item_ID:117278923; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 81.82 USD
Location: Fairfield, Ohio
End Time: 2024-12-10T04:47:26.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
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Refund will be given as: Money Back
ISBN-13: 9781138206069
Book Title: Contemporary Perspectives on Corporate Marketing
Number of Pages: 176 Pages
Language: English
Publication Name: Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
Publisher: Routledge
Publication Year: 2016
Item Height: 0.4 in
Subject: Marketing / General, Business Communication / General, Organizational Behavior, Public Relations, General
Type: Textbook
Item Weight: 8.8 Oz
Subject Area: Business & Economics
Item Length: 9.2 in
Author: Laura Illia
Item Width: 6.2 in
Format: Trade Paperback
