Description: Contemporary Marketing, Paperback by Boone, Louis E.; Kurtz, David L., ISBN 0357461703, ISBN-13 9780357461709, Brand New, Free shipping in the US Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtzs best-selling CONTEMPORARY MARKETING, 19E with MindTap. This edition focuses on application-based learning with streamlined content that highlights real skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores todays most relevant and important concepts, including marketing analytics and the career readiness skills most important for your success. As a result, you learn more in less time. Memorable opening and closing examples for each section further advance learning objectives and demonstrate concepts in action to increase your comprehension and retention of key concepts. In addition, MindTap activities reinforce concepts and provide Excel Online practice working with marketing analytics to further prepare you for effective marketing in todays times.
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Book Title: Contemporary Marketing
Number of Pages: 496 Pages
Language: English
Publication Name: Contemporary Marketing
Publisher: Cengage Learning
Subject: Marketing / General, General
Publication Year: 2021
Type: Textbook
Item Weight: 34.5 Oz
Subject Area: Business & Economics
Author: Louis E. Boone, David L. Kurtz
Series: Mindtap Course List Ser.
Format: Trade Paperback
