Description: A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David OgilvyDavid Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Price: 7.13 USD
Location: Chillicothe, Illinois
End Time: 2024-10-25T00:18:00.000Z
Shipping Cost: 3.99 USD
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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EAN: 9781904915379
UPC: 352793265877
Book Title: Confessions of an Advertising Man
Item Length: 9.2in
Item Height: 0.7in
Item Width: 6in
Author: David Ogilvy
Format: Trade Paperback
Language: English
Topic: General, Advertising & Promotion, Corporate & Business History, Business
Publisher: Southbank Publishing
Publication Year: 2012
Genre: Biography & Autobiography, Business & Economics
Item Weight: 10.5 Oz
Number of Pages: 194 Pages
