Description: Beyond Advertising : Creating Value Through All Customer Touchpoints, Hardcover by Wind, Yoram; Hays, Catharine Findiesen; Wharton Future of Advertising Innovation Network (COR), ISBN 1119074223, ISBN-13 9781119074229, Used Good Condition, Free shipping in the US The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa . standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
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End Time: 2024-11-28T20:13:07.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
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Edition: 2
Book Title: Beyond Advertising : Creating Value Through All Customer Touchpoints
Number of Pages: 288 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2016
Item Height: 1 in
Topic: Marketing / General, Customer Relations, Advertising & Promotion
Genre: Business & Economics
Item Weight: 16.4 Oz
Author: Yoram (Jerry) Wind, Catharine Findiesen Hays
Item Length: 9.3 in
Item Width: 6.3 in
Format: Hardcover
